Cutix Unveils Rebranded Cables To Beat Fakers In Market
Management of Cutix Plc, Nnewi, Anambra State, recently unveiled its rebranded cable products to beat fakers mimicking its brands in the market.
The programme held at Con-Vaj Event Centre, Nnewi, attracted both major and minor distributors of the company, retailers, electricians and technicians who handle Cutix products.
The Chairman and Chief Executive Officer of the company, Mrs Ijeoma Oduonye said that what informed the rebranding exercise was to double-cross fakers in the cables market who had begun to mimic labels and other identities for which Cutix’s “exclusive quality” were known.
“We are fighting this to maintain our credibility and standards for which we are known. Our quality consciousness begins from start to finish and we continue to conduct a test at every process and if anyone fails, we must discontinue to get it right because we don’t allow a compromise in the quality of our products,” she said.
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Mrs Oduonye explained that it was based on that the company deemed it necessary to rebrand to make sure that Cutix customers are not shortchanged by-products fakers in the market.
She also explained that the idea of rebranding was to guarantee that the same exclusive quality Cutix products were served the customers without any external interferences “in a market as evolving as ours.”
She said that some of the fakers had even been arrested. She assured that the company would never relent in its efforts to protect Cutix products “to maintain our market lead.”
One of the speakers, Engr Peter Omoreghe, a distributor of the company’s products, commended the management in its efforts to maintain quality standards.
He advised the company to develop with electricians and other technicians whose feedback would be necessary for development. He said that development is a continuous process, adding that product security is very important.
The management was advised not to go to sleep after rebranding as the fakers might make an effort to subvert and sabotage the efforts of the company.
Founder of the company, Chief Ajulu Uzodike commended the management and reechoed the need for training and retraining as he thanked the distributors, technicians, retailers and other stakeholders in Cutix Plc.
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