A workable plan begins with customers, costs and a service you can deliver consistently. Go88 explores the practical questions, local perspectives and everyday decisions behind this topic.

Define the customer

Be specific about the problem your business solves and the people most likely to pay for it.

Map the real costs

Include transport, packaging, utilities, repairs and the time needed to serve customers. A selling price should reflect more than the purchase cost.

Test on a small scale

A limited first run can reveal which products move and which assumptions need to change.

Keep simple records

Record sales and expenses separately. Review cash available before making a new commitment.

Continue the conversation

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